Suppose a person comes across something quite nice on Instagram or Twitter. They could write a pleasant comment, but they are probably going to Like the post instead (or heart, thumbs up, whatever term the platform uses). This creates a slight hitch in the brain of any reader: positivity gets compressed into a little block of Likes meta data that is about 100 pixels wide, no matter if it is one like or one thousand. Visually diminished positivity creates a challenge for the intellect to really understand the response. <...> A thousand likes doesn’t look much bigger than one, and this becomes important when considering the form of negativity on social media.